Our Story
ASK Scandinavia was founded with the clear vision of doing things differently: to create sophisticated, functional bags and accessories defined by Nordic Design, made with Radical Transparency, and crafted from the most Innovative Materials. Our mission is to offer better alternatives that inspire a movement toward mindful consumption.
Our Mission
ASK is a brand born out of an actual need initially for more sustainably made changing bags that simply didn't exist. We embarked on a mission to create bags and accessories with no compromises. Our pieces had to be clean, sculptural, and of the highest quality, while also being ethically and responsibly made, driving the industry away from extractive resources. ASK Scandinavia was born as a direct reflection of mindful consumption and authentic Nordic design principles.
Created For Change
Every piece is ethically made by our trusted partners across Europe using traceable, high-quality materials. For every item you purchase, you are supporting a supply chain committed to verifiable proof of origin and a journey towards a circular future.
Nordic Ethos
ASK Scandinavia is where intentional timeless design, minimalist aesthetics, and future-proof responsibility meet. We are an innovation-led brand committed to moving beyond reliance on toxic materials. By integrating values-driven design with Blockchain-Powered IDs and proven innovative textiles, ASK represents a new standard of integrity where every design decision is backed by permanent, verifiable proof.
The Founder
Karoliina Bärlund, Founder and Creative Director, is the driving force behind ASK Scandinavia, having established the brand in Helsinki.
"When recognizing the lack of innovation-led, earth-friendly essentials, I pioneered the use of materials like ECONYL® and MIRUM® in the accessory market. I'm a passionate advocate for circularity and traceability, constantly challenging conventional industry norms to create a positive impact for people, animals, and the planet".
— Karoliina Bärlund, Founder & Creative Director
