JOURNAL

We talked with Sofia Järnefelt, co-founder and creative director of HEDVIG, about sustainable values behind the brand.   How would you present Hedvig in one-to-three sentences to anyone who isn't acquainted with the brand? Hedvig started as an art project of mine, which Taru and I then decided to turn into something industrially and commercially adaptable. What we are building is a womenswear label consisting of (and let me quote reporter Stephan Rabimov from Forbes here) “dynamic garments {that} have a time-traveling sensibility incorporating different stylistic elements from the epic journeys of our lifes”.  We design, with a curating mindset, a...

To start Women's Month, Renoon founder Iris Skrami shares her thoughts about inpriring women and female entrepreneurship. Prospective female entrepreneurs should be aware of something I wish I knew when I began my career which is that entrepreneurship is an actual career choice that empowers you to be creative and rapidly build up your skills. Currently, there is an imbalance in the number of startups and companies being managed and co-founded by women, which I wasn't aware of before starting. Women-founded startups raised 1.9% of all venture capital funds in 2022, a drop from the previous year. However, this should not discourage you in any shape...

Looking for a Holiday gift inspiration? We prepared a Holiday Gift Guide with Planet-friendly options for you.

We chatted with BIBS, a premium Danish children's brand. Get to know how was BIBS' brand built, how do they consider sustainability and what do they take into account in production.   What is the story behind the brand? BIBS is a premium Danish children's brand established in 1978, offering a big selection of baby essentials available in a selection of beautiful, carefully crafted designs made of the best and safest materials, in a wide range of colours to suit every taste. All products are made with the highest regard for materials, functionality, safety and the environment.Our journey started with...

Hi Josefina, Lovely to spend a moment with you. Could you tell us a bit about you as a person and as an artist? I am an aesthetic mind who finds it difficult to distinguish art and life. I am attracted to subtle and soft ideas – and all kinds of clouds. I become enthusiastic easily so I always end up working with many subjects, materials and questions at the same time. In my studio, everything is interconnected. Your current artwork explores climate change. Could you tell us a bit more about this very interesting work you do? I work...