The Future of Fashion is Green: MIRUM® Meets ASK Scandinavia

In the world of eco-friendly fashion, two trailblazers are reshaping the industry's landscape: MIRUM®, a groundbreaking material developed by Natural Fiber Welding (NFW), and ASK Scandinavia's Bio-Leather Collection. MIRUM® offers a unique approach to sustainable materials, standing out from traditional bio-based materials that often rely on petroleum-based components. Instead, MIRUM® is entirely plastic-free, harnessing the power of natural ingredients and innovative technology to create a product that's both beautiful and eco-friendly.


The MIRUM® Magic: Nature's Answer to Sustainability

MIRUM® starts its journey with a carefully curated selection of all-natural ingredients. Key components like cork, coconut husk, natural rubber, and vegetable oils are chosen for their specific properties to meet various aesthetic and functional needs. For instance, in creating materials for footwear, durability and strength are paramount, guiding the selection of these natural components.

The process involves no additional water, eliminating wastewater discharge, a significant step toward environmental responsibility. MIRUM®’s uniqueness lies in its patented plant-based curative, a stark contrast to the standard petrochemical additives used in other materials. This curative process imparts durability and resistance to degradation, making MIRUM® a robust and long-lasting material.



ASK Scandinavia: Crafting Elegance with Bio-Leather

ASK Scandinavia, a pioneer in sustainable fashion, has beautifully integrated MIRUM® into its Bio-Leather Collection. This collection embodies a commitment to eco-conscious and ethical fashion. The designs merge the timeless elegance associated with traditional leather with the groundbreaking sustainable attributes of MIRUM®. The result is a collection that not only looks luxurious but also carries a powerful message of environmental stewardship.


MIRUM® and ASK Scandinavia's Design Philosophy

The collaboration between MIRUM® and ASK Scandinavia is more than just a combination of material and design; it's a symphony of shared values and vision. ASK's Bio-Leather Collection, featuring MIRUM®, showcases the endless possibilities in texture and appearance that MIRUM® offers. From traditional leather-like finishes to innovative and unexpected patterns, the collection is a testament to the versatility and creativity that sustainable materials can offer.


Pioneering a Sustainable Future in Fashion

MIRUM® and ASK Scandinavia are leading the charge in a new era of sustainable fashion. Through their innovative approaches, they demonstrate that luxury and sustainability can go hand-in-hand. This partnership not only offers a glimpse into the future of eco-friendly fashion but also sets a new standard for the industry, proving that beauty and sustainability are not mutually exclusive but are, in fact, beautifully intertwined.