We are a Helsinki-based,
female-founded, company creating bags and accessories with innovative materials.
A BRAND TO TRUST
Designed to last the time of change, both in quality and style, our products just might become your ultimate go-to’s. Our goal is to be a truly modern and conscious brand you can trust — a brand that acts with environmental responsibility — with a design goal offering you long-lasting high-quality products.
BAGS THAT MAKE A DIFFERENCE
As we have learned on our way, a great bag is one way to keep your world in order and enjoying it fully. Our mission is to make everyday life more organised, beautiful and meaningful. Because having a great bag makes a difference, doesn’t it?
HOW ASK CAME TO BE
The idea of ASK was born when two of us became mothers and could not find a sophisticated changing bag on the market, so we made our own. Supporting a sustainable approach to design, and life, we sourced our signature material — stitched Italian re-nylon that is not only stylish but also easy to care for and very forgiving — and found a factory that suits our values.
Today, our team (based in Helsinki, Los Angeles and Berlin) is fully committed to create honest and innovative products that span age, seasons and gender. Our bags are produced in Finland and in Estonia.
Each of our collections share the same sustainable core values. Our Ocean collection is made with ECONYL® regenerated nylon, a yarn made from old carpets destined for landfills, fishing nets and pre-consumer waste and can be remoulded infinitely.
In March 2021 we launched a new exciting collection using DESSERTO®. The Plant Leather Collection is made from cactus that is innovative and organically grown with rainwater and Earth minerals. All materials are vegan and cruelty-free. This collection is perfect from desk to dinner, sophisticated and sustainable.
DESIGNED FOR CIRCULARITY
Deeply rooted in our values and actions is our philosophy #passitforward. That is why we use circular materials such as ECONYL® and DESSERTO®. We want as much of our materials to be made from recycled, upcycled, and re-usable materials as possible. We even re-use our excess material to avoid cutting waste and keep our production environmentally friendly. To truly provide longevity for our products, we offer our clients a repair service through our partners.
Part of our #passitforward philosophy is also philanthropy. We donate a percentage of our sales and physical bags to charities seasonally. The charities closest to our hearts are the seas and children’s well-being. Some of these charities include Hope ry and Mission Blue. Essentially, we want to pass good feelings forward. Let’s make the world a better place, one bag at a time. Welcome to follow our journey!
MEET THE ASK TEAM
Design and Sustainability Director
Founder and Creative Director
Innovations and Collaborations