ASK Scandinavia announced today that Julien Beard and Miia Bovellan have been appointed as the company's new members of the board of directors to support building the sustainable fashion company on a global scale. 
Finnish bag and accessories company ASK Scandinavia has kicked off its international growth strategy, starting with a focus on Europe while continuing its commitment to sustainability in its design and products, supply chain, and corporate values.  

Julien Beard has a profound experience in B2C sales. He worked as General Manager at Chanel in Scandinavia for more than eight years and has spent nearly two decades in the Luxury industry. He knows how to develop winning go-tomarket strategies, improve brand equity and scale up operations while increasing profitability. And more than anything, he brings the customers' happiness to the driving seat. He is also very familiar with Nordic culture and design. 

Miia Bovellan is a partner at Proxy Ventures. She has sourced, negotiated and tracked investments into over 30 startups since 2013. These include global D2C success stories Oura, Argent, and Fy. Having worked with dozens of startups and seen hundreds of pitches, she keenly understands what investors are looking for and what makes a successful startup. She's passionate about performance marketing and branding. She has been a brand strategist in the London-based branding agency Proxy Studio for the last nine years. She has participated in the creation of over 50 brands, including several unicorn brands.

The new Board of Directors will support ASK Scandinavia's global vision of achieving sustainable growth and becoming a well-known brand in the sustainable fashion accessory sector.

I'm excited to see what we can do for ASK Scandinavia,” said Julien. “They have started an amazing journey, and I see so much potential there. Thank you, Karoliina & co., for letting me join this venture.” 

“I love ASK Scandinavia's products and want to help the company grow and prosper,” said Miia.



Laura Lindholm, PR at ASK Scandinavia

+358 40 549 5296


About ASK Scandinavia:

ASK Scandinavia is a Helsinki-based, female-founded company creating sustainably produced bags and accessories for those who value thoughtful design, good quality and a sustainable lifestyle—making the world a better place, one bag at a time.