Väinämöisenkatu 21 B 27

00100 Helsinki


Mon-Fri, 9am-5pm

A b o u t ASK

ASK is an accessory company established in 2017.

We make functional bags, backpacks and small accessories with an aim to make the everyday life more organized.

Combining minimalistic Scandinavian design with premium European materials, ASK accessories are designed to last, both in style and quality. All items are produced in a family-owned factory in Bulgaria.

The name ASK is an abbreviation for the creative force behind the brand: Antonia, Sonia and Karoliina. We are a Helsinki and London based trio with an ambition to create practical and honest goods – items that span age, gender and seasons. 

The idea of ASK was born when two of us became mothers and could not find a sophisticated changing bag on the market.

We wanted to create a bag that fits the urban mobile lifestyle in an aesthetic that is effortless and androgynous, with a hint of sportiness. A bag that is lightweight and spacious, and mixes well with almost any wardrobe.

Supporting a sustainable approach to design, and life, we sourced our signature material, stitched Italian nylon, that is not only stylish but also easy to care and very forgiving. Soon the first products came to life.

With your chosen ASK item, we hope you will discover a sense of structure combined with ease and comfort. As we have learned on our way, a great bag is one way to keep your world in order.