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A b o u t ASK

ASK Scandinavia is an accessory company with sustainable values that was founded in 2017. We create bags and accessories with an aim to make everyday life more organized, beautiful and light. Combining the Scandinavian design with premium regenerated European materials, our products are designed to last, both in style and quality. All items are produced in a family-owned factory in Bulgaria.

The name of the company is an abbreviation for the three original creative forces behind the brand. Today, we are a team of eight (based in Helsinki, London, and Dublin) with an ambition to create honest and sustainable products that span age, seasons and gender. Our collection is based on the idea that every new product goes well with our previous ones.

The idea of ASK was born when two of us became mothers and could not find a sophisticated changing bag on the market, so we made our own. Supporting a sustainable approach to design, and life, we sourced our signature material, stitched Italian nylon, that is not only stylish but also easy to care and very forgiving.


We are launching a new collection in June with ECONYL® fibre which is 100% regenerated nylon fibre made from fishnets collected from the sea and other nylon waste. Our bags are lightweight and spacious and they mix well with any wardrobe. As we have learned on our way, a great bag is one way to keep your world in order.

With your chosen ASK item, we hope you will discover a sense of structure combined with ease and comfort.