Helsinki, Finland — ASK Scandinavia is delighted to announce the appointment of Salla Sandberg as the company’s new Sales and Growth Director.
Salla brings a wealth of international experience in sales, partnerships, and supply chain management, with a proven track record of driving growth in fast-moving, purpose-driven industries. Most recently, she served as Director of Partnerships and as Interim Marketing Director at SPINNOVA®, where she played a key role in developing brand collaborations, building strategic growth plans, and advancing sustainable innovation in textiles.
Her career spans more than a decade at Marimekko, where she held multiple roles across buying, product development, and supplier relations. During her tenure, she led supplier portfolio management, global sourcing, contract negotiations, and the development of sustainable alternatives in materials and production. With deep expertise in negotiation, product strategy, and partnership management, Salla has consistently delivered results that balance commercial success with long-term sustainability.
At ASK Scandinavia, Salla will focus on strengthening the brand’s wholesale network, global sales strategy, and accelerating growth while staying true to ASK’s mission of creating timeless, functional accessories with a sustainable ethos.
“We are thrilled to welcome Salla to our team. Her unique blend of commercial acumen, strategic vision, and passion for sustainability will be invaluable as ASK enters its next phase of growth,” says Karoliina Bärlund, the Founder of ASK Scandinavia.
Salla’s appointment marks an exciting step forward for ASK Scandinavia as the brand continues to expand its international presence and challenge conventions in the fashion and accessories industry.
“I’m excited to join ASK Scandinavia at such a pivotal time for the company. I see tremendous potential to grow the brand globally while staying true to its commitment to innovation, vegan low-impact materials, and beautiful timeless design. I look forward to working with the team to share these values with a wider audience and to create meaningful, lasting impact,” Sandberg adds.