We had a conversation with Beatrice Turner about her perspectives on sustainability in her roles as a content creator and a mother.
Can you tell us about how you started The Fair Edit and give us an insight into what inspired you to pursue this path?
I’d worked in fashion for years and saw how things really worked behind the scenes - spoiler: it wasn’t pretty. After the Rana Plaza collapse, I couldn’t shake how the industry was just brushing things under the rug while still pushing overconsumption. At that point I was already sharing styling tips on Instagram, so I decided to turn my platform from "how to look cute" to "how to look cute and still sleep at night knowing your clothes aren’t ruining the world." And that’s how The Fair Edit started!
As a content creator, how do you use your platform to educate and inspire others about the importance of embracing a sustainable lifestyle?
I like to keep it real and laid-back, because let’s face it: being “perfectly sustainable” is impossible, and who needs more guilt? On my platform, I share tips that are actually doable, like shopping secondhand or renting clothes for that one-time event. I also show that being sustainable doesn’t mean looking like you just walked out of a nature commune. You can still have fun with fashion, but just be smarter about it. Plus, my audience is amazing, and we have great conversations where we learn from each other. It’s a nice little sustainable fashion club.
What are some of the challenges that the fashion industry is facing today, and what are the opportunities you see?
The fashion industry loves fast fashion like we all love fast food, convenient but seriously unhealthy in the long run. Overconsumption is a huge challenge and the environmental impact is massive. The other ugly truth is how poorly workers are treated to churn out all those cheap clothes.
On the flip side, people are waking up - consumers are smarter and they want brands to do better. This means secondhand shopping is booming, sustainable brands are getting cooler and the industry is being pushed to change, and if consumers keep up the pressure, larger brands will be forced to follow suit.
On a more personal note, what values do you hope to instill in your children regarding sustainability and lifestyle choices?
I hope my kids learn not to be “stuff” people. I want them to understand that life isn’t about how many things you own, but about making thoughtful choices and how these choices affect others and the planet. Basically, to be kind humans who aren’t wasteful and who think beyond their own bubble. If I can get them to stop losing their shoes every other day, that’ll be a win too!
Finally, do you have any upcoming projects or initiatives related to this subject that you would like to share with our readers?
I’m excited to see how things are changing on social media and how the interest on long form and slower content are rising again. I’m expending The Fair Edit to cover more than just fashion - sustainable home design, beauty and slow travel tips. It’s all about helping people live stylish, eco-friendly lives without being too serious about it.
