PERMANENT PROOF
The Tree® Digital Product Passport powers ASK's transparency. The Tree® DPP tells it like it is. The data is permanent and stored on blockchain.
MATERIALS THAT MATTER
Design at ASK starts with the material. The material is what makes up the main part of the DNA of our products.
OUR MATERIALS
SPINNOVA®
In 2024, we launched our partnership with Spinnova, a meaningful step in our commitment to innovative, circular, and traceable materials that elevate both form and function.
WHAT MAKES SPINNOVA® DIFFERENT
SPINNOVA® is a next-generation textile fiber made with FSC-certified wood pulp, using a patented, chemical-free mechanical process. With no harmful solvents, the cellulose is transformed into a soft and durable fiber.
ABOUT SPINNOVA
Spinnova is a Finnish material innovation company redefining how textiles are made. Their process uses FSC-certified wood, avoids toxic chemicals, and requires minimal water, creating a fiber that is traceable, recyclable, and biodegradable.
MIRUM®
In 2022, ASK Scandinavia introduced MIRUM® in our bags and accessories, a material that met our standards for; lower-impact innovation, refined aesthetics, and long-lasting performance.
WHAT MAKES MIRUM® DIFFERENT
MIRUM® is the world’s first plastic-free leather alternative. It is made from natural rubber, plant oils, waxes, minerals, and pigments. No plastics, no toxins. A premium, innovative material crafted with NFW’s patented plant-based curing technology.
It feels structured, smooth, and substantial. It resists wear without synthetic coatings or fillers.
“MIRUM® is proof that performance and circularity don’t have to be in conflict.”
— Luke Haverhals, Founder, NFW
ABOUT NFW
NFW is a circularity platform for plastic-free performance materials. NFW follows three Ground Rules in everything they develop: start well, stay clean, end well.
Start well – Use only natural ingredients
Stay clean – Eliminate plastics and toxins
End well – Design materials to return safely to the earth
Learn more about MIRUM®:
Footprint Report
ECONYL®
In 2019, ASK Scandinavia introduced ECONYL® by Aquafil in our Ocean Collection, reinforcing our commitment to circularity, traceability, and high-performance design.
WHAT MAKES ECONYL® DIFFERENT
ECONYL® is a durable, premium regenerated nylon made entirely from post-industrial and post-consumer waste; rescued fishing nets, discarded carpets, fabric scraps, and more. Through Aquafil’s chemical depolymerization process, old nylon is broken down into its original monomers and rebuilt into nylon that’s qualitatively identical to virgin nylon, yet infinitely recyclable.
It performs like virgin nylon; durable, resilient, and soft to the touch, while offering a far lower climate impact (saving roughly 70,000 barrels of crude oil per 10,000 ton production).
ABOUT AQUAFIL
Aquafil is an Italian materials leader whose ECONYL® Regeneration System is a large-scale loop that returns Nylon 6 to 'like-new' quality.
MADE IN EUROPE
Our products are made in Finland, Italy and Hungary. We work with small scale family run factories who honors thoughtful craftsmanship and quality.
FLEXIBLE RENTALS
We believe in sharing over ownership for occasions-wear to reduce the environmental impact of fashion.
MAKE IT LAST
Repair services are available in Finland.
