UNSERE VISION IST ES, WELTWEIT FÜHRENDE, ELEGANTE, STILVOLLSTÄNDIGE PRODUKTE ZU BIETEN, DIE MIT PLANETAREM RESPEKT HERGESTELLT WERDEN.
UNSER VERSPRECHEN
Unser Versprechen ist es, Ihnen dabei zu helfen, Ihre Umweltbelastung zu verringern, indem wir zeitlose und umweltfreundliche Produkte entwickeln. Der übermäßige Konsum nicht nachhaltiger Modeprodukte liegt in unserer Verantwortung als Marke. Wir verwenden die innovativsten und umweltfreundlichsten Materialien, die uns zur Verfügung stehen, um Veränderungen anzuregen. Wir sind bestrebt, uns ständig weiterzuentwickeln, sobald neue Materialien verfügbar werden.
WERTE
PLANET
Wir verwenden MIRUM® und ECONYL® als Hauptmaterialien zur Herstellung unserer Taschen. Es handelt sich um einige der innovativsten verfügbaren Materialien, die mit Respekt für den Planeten hergestellt und auf Kreislaufwirtschaft ausgerichtet sind.
MENSCHEN
Wir arbeiten mit kleinen Fabriken in Europa zusammen. Dies hilft uns, alle Schritte in der Lieferkette besser zu verstehen, da die Struktur weniger Schichten aufweist.
TIERE
Wir verwenden in unseren Produkten kein Leder, keine Federn oder Pelze tierischen Ursprungs. Sowohl MIRUM® als auch ECONYL® sind tierversuchsfreie Materialien, die mit Respekt für alle Menschen auf dem Planeten hergestellt werden.
ENVIRONMENTAL WELFARE
Operating with planetary respect to create value and beauty. It all begins with your values and then we build our policies, translate our research and tight sourcing operations, and continue with ongoing work towards a circular fashion industry as our goal.
The fashion industry has an enormous impact on the environment and therefore it has a great impact on climate which we are committed as a brand to reduce by taking action and materializing our goals and to regenerate the health of Earth and its inhabitants.
SOCIAL RESPONSIBILITY
At ASK Scandinavia, we prioritize human welfare and health in our supply chains. We consciously opt for short supply chains and exclusively collaborate with small factories, maintaining close
oversight of operations as a small brand.
Before forging partnerships, we extensively vet our manufacturing allies, ensuring alignment with our values through a comprehensive list of questions. Our selection process is grounded in rigorous research, emphasizing long-term relationships that are mutually beneficial.
Recognizing the complexity of supply chains, we streamline our collections, using minimal materials and favoring repeat styles for reorders with our trusted partners. This approach ensures a steady income stream and reduces resources spent on prototyping, fostering a harmonious working environment.
Through these efforts, we uphold high standards of social responsibility, prioritizing the welfare and health of all involved in our supply chain.
Our future efforts will include becoming Fair Wear Foundation members, this is not available to us at this time because of our small scale productions. Meanwhile, we work with Code of Conducts to align on standards.
MATERIALIEN
MIRUM®
MIRUM® ist ein 100 % biobasiertes Material, wie vom USDA zertifiziert. Verwenden Sie niemals Kunststoffe oder Petrochemikalien – um negative Auswirkungen wie Mikroplastik, giftige Chemikalien und Farbstoffe zu vermeiden, die am Ende der Lebensdauer auslaugen. MIRUM® ist eine plastikfreie, natürlich zirkuläre, kohlenstoffarme und rückverfolgbare Lederalternative.
ECONYL®
ECONYL® ist ein Material von Aquafil. ECONYL® ist ein rückverfolgbares regeneriertes Nylon, das aus Nylonabfällen hergestellt wird, die sonst die Erde verschmutzen würden. Es kann immer wieder recycelt und neu erstellt werden. Unsere Taschen sind abwischbar, um die Verschmutzung durch Mikroplastik zu reduzieren.
FUTTERQUALITÄTEN
Für die Auskleidung aller ECONYL®-Produkte verwenden wir GRS-zertifiziertes Polyester.
Für die Auskleidung aller MIRUM®-Produkte verwenden wir GOTS-zertifizierte Baumwolle.
VERPACKUNG
Wir verpacken alle Bestellungen in recycelbaren Papierumschlägen und Kartons aus recycelten Materialien.
ABFALL
Gemeinsam mit unseren Fabriken führen wir kreative Musterzuschnitte durch, um den Schnittabfall zu reduzieren. Zum Beispiel, Holly, unser Kartenhalter ist zwischen Willow und Clover ausgeschnitten. Wir sind kein trendorientiertes Unternehmen im Sinne von Farben. Dadurch ist es uns möglich, unseren übrig gebliebenen Stoff- und Materialbestand kontinuierlich wiederzuverwenden. Wir ermutigen alle unsere Fabrikpartner, sämtliche Schneidabfälle zu recyceln. Wir verkaufen alle unsere Muster im Musterverkauf oder spenden sie für wohltätige Zwecke, sodass wir kein einziges Produkt verschwendet haben. Was die Reparatur von Produkten betrifft, können wir derzeit Reparaturdienste in Finnland anbieten, unser Ziel ist es jedoch, diesen Service so schnell wie möglich auszuweiten. Bald starten wir auch den Wiederverkauf unserer Produkte. Für Reparaturen können Sie sich gerne an info@askscandinavia.com wenden.
PRE-ORDER
We follow a seasonless, pre-order model to avoid overproduction, reduce waste, and create more responsibly. By only producing what’s been ordered, we minimize excess inventory and the environmental footprint of our collections.
Each product is crafted in small batches, based on real demand, with high-quality European craftsmanship—built to last, be loved, and eventually passed on.
Pre-ordering also gives us time to source materials more efficiently and plan production with care, ensuring fewer resources are wasted. It’s a slower but smarter approach to fashion.
We design intentionally: for example, our Holly cardholder is cut from the leftover space between our Willow and Clover bag patterns. We also reuse off-cuts, and our partner factories recycle any materials we can’t repurpose ourselves.
Because we don’t chase fast-moving trends, we’re able to use the same materials across seasons, keeping our material portfolio tight and sustainable. Product samples are sold or donated—nothing is thrown away.
PRODUCTION
We are proud to say that all of our products are made in Europe: Finland, Italy and Hungary. We consistently partner with small scale factories and workshops to ensure easier oversight of operations and a closer connection with the manufacturers.
ITALY
FINLAND
HUNGARY
CIRCULARITY
We are committed to becoming a fully circular brand—designing with durable, regenerative, and restorative materials that support long-term use, reuse, and responsible end-of-life solutions.
RESALE
As a small and growing brand, we currently don’t have enough volume to participate in traditional resale platforms. However, we’re actively working on creating a resale option directly through our website, so our customers can give their ASK products a second life. We're also exploring partnerships with leading resale platforms to be ready when the time is right.
REPAIR
At this time we have repair services available in Finland and we are working on extending this service to where our customers live. In addition we work closely with our customers on an 1 on 1 to support them with care guidance and instructions.
RECYCLABILITY
We are in active discussions with disassembly and recycling partners, including NFW, to join their take-back program once we reach the necessary product volume. Though we’re still small, we are laying the groundwork to ensure responsible end-of-life solutions are in place when needed.
RENTAL
We believe in sharing over ownership to reduce the environmental impact of fashion. That’s why we offer rental options directly through our website—making it easier to access ASK products in a more sustainable and flexible way.
RESTORE
Whenever possible, we launch limited-edition capsule collections crafted from our leftover materials. While this is rare—due to our minimalist, long-term material portfolio—it allows us to avoid waste and keep materials in use. We also offer samples for purchase, giving each product a chance to be loved and used.
AREAS WE ARE WORKING TOWARDS
MIRUM is currently only available from Peoria, Illinois. As NFW scale and start producing in Europe, we will be one of the first to order from that manufacturing facility.
We strive to use 100% bio-based haberdashery for construction for our BIO-LEATHER Collection. We are in the progress of starting testing quality and performance where there are available bio-based solutions. Unfortunately, not everything is available in bio-based yet.
As we continue to operate, we keep striving for our goals to use regenerative and restorative materials.
The more we know, the more we can do. Therefore, as we grow we are looking to increase our efforts in transparency and traceability by giving all of our products a Digitial Product Passport and have already started conversations with solutions providers.
Measure our impact with a third party solutions provider. We aim to get started with one of the solution provers we are in conversation with in the near future.