ASK Scandinavia is pleased to announce the appointment of Michael D. Christensen as its new Chief Executive Officer.
Michael is a highly accomplished commercial executive with over 20 years of international leadership experience across direct-to-consumer, digital, wholesale, and distributor channels with recognised premium consumer brands.
He has held senior roles at ECCO, where he successfully led large-scale market expansions, omni-channel transformations, and organisational integrations across Europe, generating sustained double-digit growth. Most recently, he has advised premium lifestyle brands and private equity investors on commercial strategy, due diligence, and international expansion.
With a strong track record of building high-performing multicultural teams and driving sustainable growth, Michael brings deep expertise in brand development, consumer-centric strategy, and global market dynamics to ASK Scandinavia.
“We are excited to welcome Michael as our new CEO” ,says Karoliina Bärlund, Founder & Creative Director of ASK Scandinavia. "We are confident that Michael’s international industry background in scaling fashion and footwear businesses is what is needed to take ASK and the Nordic design innovation to the next level."
Under his leadership, ASK Scandinavia will continue to set a leading example for the future of fashion.