Väinämöisenkatu 21 B 27

00100 Helsinki


Mon-Fri, 9am-5pm


Rosa Nenonen


Can you introduce yourself with a few sentences?

My name is Rosa Nenonen, the founder of Pilots and a practitioner of Positive Psychology. Pilots is a Helsinki based academy for living a life of good quality and purpose. The aim of Pilots is to share knowledge regarding wellbeing and to help people recognize and get rid of unnecessary limitations that keep them from achieving their own full potential.

I am born in Lapland, in the very north of Finland, but modeling brought me from a young age to Milano and Paris, followed by New York and finally San Francisco. In the summer of 2015 I returned to Helsinki. At the moment I am happy to be back in Helsinki, but I am always open for new adventures.

What do you dream of right now?

I have a lot of dreams and I believe that it is very important for all of us have goals that we are reaching for. Together with my husband we would like to be able to live abroad part of the year, maybe in Italy. I also have many career related dreams.

A favorite party moment?

I love parties and during the Finnish summer when we have almost endless daylight, going for a swim in the sea after having a fun night out has become sort of a tradition with my friends. Obviously you have to be careful and never jump head first as you cannot know how deep the sea is. I can’t wait for summer and the parties!

A city you enjoy a lot?

New York is my favorite city. Although I would not want to live there in this moment of my life, I still get so much energy when I visit. The city has a really liberating feeling to it; it’s difficult to explain but I feel very free when I am there - I can be myself without feeling restricted in any way.

What inspires you?

People and their stories inspire me. I am endlessly interested and motivated by that which makes people achieve the most of their capabilities: what gets people to rise from challenges and disappointments and how they find the courage to fulfill their dreams in their own way.

How do you balance work and time-off?

As a fairly new self-employed entrepreneur, it is hard sometimes to balance between work and spare time. I am so excited about my work, that I could easily use all my time for work. On the other hand, I know the importance of taking time of and I know my brain works better after having rested enough. I try to take small breaks during the day as well as meditate, do yoga, be present with friends or enjoy good food. I also pay a lot of attention to my own mindset and way of seeing things.

How do you disconnect in a digital world?

The best way to disconnect for me is to spend time at the cottage. We have a cottage 40 minutes from Helsinki, which gives us the chance to go there even in the middle of the week to have a sauna. A moment by the lake or in the forest can do wonders.