Väinämöisenkatu 21 B 27

00100 Helsinki


Mon-Fri, 9am-5pm


Reetta Noukka


Hello, my name is Reetta. I lead the marketing and sales of Finnish Design Shop, an online store specialized in Scandinavian design. I live in Kruununhaka, Helsinki together with my husband.

What inspires you? 

My colleagues and other creative people I get to meet through my work. And traveling: I was inspired by almost everything on our trip to Japan a year ago - from Japanese stationery and bento boxes to how helpful everybody was despite the language barrier. 

What do you like the most about your work?

Everything! Helping our team to get better and achieve meaningful things. The energy and fast pace of e-commerce. Spreading Nordic values and lifestyle around the world.

How about hobbies?

Reading, napping, vintage furniture hunting, long walks, and mentoring.

What do you dream of right now?

Getting a dog - unfortunately I am allergic to pets.

A favourite party moment?

On my bachelorette party, my bridesmaids threw me the best surprise day ever: I had to dress as movie stars like the Bride in Kill Bill and Audrey Hepburn in Breakfast at Tiffany’s, and overcome challenges such as flying a small plane and improv acting.

What do you wish people would do more of?

Ask and give feedback. It is the key to development.

Some particular place you want to visit and why?

Hercule Poirot’s Egypt. They made travelling look so chic. 

Do you have a yearly tradition that you are particularly fond of?

Together with my husband, we organize an annual party at our house on Snellman’s Day – we live on Snellman’s Street – for no particular reason other than getting interesting people together for some vibrant discussions and tasty cocktails. 

Can you tell us about a special gift that you have received and cherished?

I received a pair of delicate golden earrings from my mother-in-law to wear on my wedding day, which she got from my husband’s father many years ago. Nowadays I wear them on very special occasions. 

A good piece of advice that you have kept in mind?

We have two eyes, two ears and one mouth. We should use them in that proportion. 

Portrait of Reetta by Anna Autio